What is Email Marketing? - Video Tutorial

What is Email Marketing? - Gaurav Bhola from Garv Financial on Vimeo.

TUTORIAL TEXT

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My name is Gaurav Bhola. The tutorial is on “What is Email Marketing? And Benefits of Email Marketing for Business.”

The tutorial explains how email marketing works, what is email marketing, and the benefits of email marketing.

What is email marketing?
According to Forrester Research, more than 35 percent of web user time is spent with email. Email is a great way to communicate with others and email marketing is a layered form of personal emailing.

Email marketing is a method of promoting information, brand or product via the medium of email contact with prospective or current customers. It offers the opportunity to communicate with people in an efficient manner.

Ultimately, it is a form of direct marketing via electronic mail (e-mail); used to communicate marketing messages, advertise, maintain relationships, acquire new customers, promote customer loyalty, enhance brand recognition and reach other marketing goals.

The growing use of email marketing presents new benefits for businesses:

It is a cost effective method of reaching your target audience. When compared to traditional marketing, direct mail marketing, emarketing, pay per click, banner ads, and the like; email marketing offers more value for less money.

The success of self-generated targeted audience email lists is higher than purchased email lists used by email spammers. If you create your own email list it means that your target audience has given you permission to receive future emails from you. This type of electronic marketing is more cost effective than direct marketing.

Email campaigns are quick to develop and efficient in execution. It requires fewer resources than traditional marketing campaigns. In a nutshell, you develop the message, identify the target audience and email market the message.

Every personal communication that you have with a prospect or customer enhances relationships with them. Email marketing lets you maximize existing customer relationships and turn prospects into loyal long-term profitable customers.

Traditional marketing results can take time to come in and sometimes are tedious to track and assess However, with email marketing; results are known immediately, can be tracked and evaluated in a timely manner for effectiveness.

Your target audience can be emailed coupons, discounts, promotions, or other promotional offers that can help boost sales.

If you marketing message is dynamic, compelling, and unique, it can enhance brand awareness, which can garner attention of a larger audience.

A good email campaign can entice audiences to visit your website, thus increasing site traffic.

So remember email marketing can be a great business tool. In addition to the benefits already presented and the objectives of business tools you see on the diagram, here are some more reasons to use email marketing as a business tool:

• It is a cost effective, time saving, and targeted marketing that works round the clock 365 days a year. It operates even during public holidays.

• It promotes your business and related products and services.

• You can reach a global audience without incurring any extra costs. Also its results are easily traceable.

• Email marketing s not confined to any specific organization type or business size.

If you like to craft an email marketing campaign, contact a reliable and good email marketing service provider.

My name is Gaurav Bhola.
Thank you, very much for watching the tutorial on “What is Email Marketing? And Benefits of Email Marketing for Business.”
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